Content for prospective students
Discover how our 鈥淢ake the World Ever Better鈥� mission shapes the academic and personal growth of undergraduates and graduates at the University of Rochester.
Image Campaign Toolkit
We鈥檙e making the world ever better and celebrating our impact
We are excited to officially launch聽鈥淢ake the World Ever Better鈥濃�攁 bold, first-ever University of Rochester enterprise marketing campaign that tells the story of our University in new and powerful ways to multiple audiences.
The campaign is designed to elevate the national and global profile of our institution, build awareness, and deepen people鈥檚 understanding of the University with clear, compelling proof points to help enhance the understanding of who we are, what we stand for, and how we are different.
This campaign is built around engaging content, data-driven outreach, and the fascinating鈥攁nd exceptional鈥攃ollaborations that make us unique. Building on one of the key goals in聽, we share examples of how we work together as 鈥淥ne University.鈥� This means that we are aligned as we progress toward our aspirations and that we approach the future with the mindset to leverage our full institutional strength to address opportunities, growth, and risks.
Campaign strategy and themes
Our 鈥淢ake the World Ever Better鈥� Image Campaign Playbook provides an in-depth look at our campaign strategy and themes, details around creative activation, and examples of what you and our audiences can expect to see in the market over the next few months.
Campaign landing pages
Delve into our marketing efforts, key initiatives, and collaborations鈥攁nd help amplify our story.
Image campaign anthem video
This 90-second brand anthem video encapsulates the University’s commitment to innovation, excellence, and positive global impact. Through inspiring visuals and a compelling narrative, the video showcases the diverse community of students, faculty, and staff who embody the spirit of “Meliora.”
You also have access to :30 videos, shorter in duration, for 聽and for .
Social media assets
With the enterprise campaign, we will present ourselves globally as one University, highlighting the groundbreaking impact that our schools, academic medical center, and art gallery have on the world.
Are you a campus partner looking to connect to our campaign? We invite you to amplify any of our University flagship content. You can also download the assets below and contact our marketing team for guidance. Don鈥檛 forget to follow the聽University鈥檚 social media guide.
Get in touch
Do you have questions about the campaign, ideas to feature, or partnership opportunities? Connect with one of our team members:聽
- Sid Bhattacharya
Associate Vice President, Marketing - Nancy Goldsmith Zawacki
Director, Brand Marketing - Allison Wendorf
Associate Director, Brand Marketing